DC SHOES MEETS 40S & SHORTIES IN EPIC NEW CAPSULE

Huntington Beach, California | July 25, 2020

DC Shoes joined forces with 40s & Shorties to drop an exclusive footwear and apparel capsule for 2020. It brings out the best of the two game-changing brands and, the tie-dye infused collab features DC’s new Infinite Slip-on and the best-selling Kalis Vulc. Soaked in 40s & Shorties unmistakable DIY branding, the collection is supplemented by a limited edition run of co-branded apparel.

40s & Shorties designer and co-founder Adem Niazi explains how the collab came about: “It was a unique experience to work with DC Shoes. We wanted to focus on creating a capsule that represented the overlapping DNA of each brand—a raw, energetic, DIY mentality. Skateboarding is more than just something you do; it’s a culture, a mindset, a way of life. 40s & Shorties shares this outlook, and so it was only natural for us to collab with DC.”

40s & Shorties x DC Shoes is available online and at select retailers on July 25.

MEDIA NOTES:

- View + download Flat Lay images here

- View + download Lookbook imagery here

- Download MP4 social videos here (credit: Jaminh Alcorn @woozygoldie)

- Download Adem Niazi interview file here

VIDEO INTERVIEW WITH ADEM NIAZI:

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CAPSULE PRICING (USD $)

INFINITE SLIP-ON SHOE - $60.00

TIE DYE STRAPBACK CAP - $30.00

PACKABLE SIDE BAG - $25.00

DIP DYE LONG SLEEVE TEE - $32.00

LOGO TEE (TIE DYE)  - $28.00

LOGO TEE (BLACK) - $28.00

LIFE TEE (BLACK) - $28.00

LIFE TEE (WHITE) - $28.00

DRAWCORD CAP - $30.00

KALIS VULC SHOE - $70.00

ABOUT 40S & SHORTIES

40s & Shorties is a Los Angeles-based lifestyle brand founded in 2013. The brand grew as an extension for the founders’ personalities and influences; from hip hop and current events, to pop culture and inside jokes, the brand quickly created its own identity within street culture. 40s & Shorties has since experienced a unique evolution, growing from a raw idea to a complete brand; always pushing original concepts with quality products. The brand continues to defy convention and shine content through their own lens.

ABOUT DC SHOES

When DC launched in 1994, it was a profound disruption to the skateboarding industry—a juxtaposition of skateboarding, music, art, and streetwear with oversized confidence, style, and performance. DC established itself with groundbreaking product and an unmatched roster of team-riders who lived and breathed the brand ethos. DC helped shape modern collaboration culture by pioneering partnerships with the likes of Supreme, FTP, Shepard Fairey, and Buscemi. In 2020, DC continues to push the envelope by collaborating with bold brands like 40s & Shorties.

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FASHION THROUGH THE LENS OF CULTURE SINCE 2008. Multilingual Marketing + PR.