LIZZO COLLABS WITH GLOBAL EYEWEAR COMPANY, QUAY, FOR NEW ‘CONFIDENCE IS QUAY’ CAMPAIGN
SAN FRANCISCO, May 20, 2020 /— Quay, a leading global eyewear company, announces its new campaign with multi-platinum, award-winning singer, rapper, and truth-teller, Lizzo. The brand introduces the QUAY X LIZZO collection featuring a range of juiced-up sunnies, blue light glasses, and accessories—now available online.
To coincide with the launch, Quay is teaming up with Lizzo and Feeding America®, the largest domestic hunger-relief organisation in the USA —donating ONE MILLION MEALS* through a BUY ONE. GET ONE. GIVE 100 MEALS programme. From May 21 – May 26 , customers can buy any pair from Quay.com.au, get another pair of their choice for free (cuz they love you), and Quay will help provide at least 100 meals per purchase to people struggling with hunger. Together with Lizzo + their community, they are committed to donating one million meals through Feeding America.
The brand tapped the Cuz I Love You singer as the face of the their Confidence is Quay campaign because, "We see Lizzo as an icon of confidence, self-love, and self-expression," says Quay CEO, Jodi Bricker.
"Lizzo speaks her truth and, in doing so, empowers all of us to do the same. Confidence, self-expression, and authenticity are at the core of everything we do at Quay, and we're excited to partner with someone who owns that and stand together to help underserved communities through Feeding America."
On why she chose to work with Quay, Lizzo explains:
"Quay is different from other eyewear brands out there. They're cool and fresh, but also inclusive and attainable. Their message of confidence and self-expression is something that I believe in and can stand behind. Combine all that with the opportunity to do good with Feeding America, and it doesn’t get much better than that."
Inspired by Lizzo's bold, unapologetic style, Quay's team of in-house product designers created the range with her as their muse. The collection features eight feel-good styles juiced up with embellishments, including some of the brand's bestselling shapes—cat eyes, aviators, and shields—starting at $65 AU ($55 USD).
Lizzo's take on the collection?
"My style is always evolving. I like to mix it up, and I love that this collection has a little bit of everything. There's one with glitter lenses, another with star-shaped studs. I like those kinds of special details. These glasses are fun and different."
When asked why they went after Lizzo, the brand nods back to the collection statement: We're all looking for something to believe in. A reason to feel good as hell. Confidence. Self-love. Laughter. We see that. Confidence is Quay.
To shop the QUAY X LIZZO collection, please visit QuayAustralia.com.au
*$1 helps to provide at least ten meals secured by Feeding America® on behalf of local member food banks.
-QUAY X LIZZO RRP: $65-85 AU ($55-75 USD)
-Click on an image to access RRP per product
-Imagery available for download direct from press release
-Download QUAY X LIZZO campaign images for WEB here (JPEG)
-Download QUAY X LIZZO campaign images for PRINT here (TIFF)
-Interviews are not available
-Campaign images may not be used for cover stories without prior permission
PRONUNCIATION IS /key/
Quay was born roadside on the festival circuit, soaking up good vibes + bold style. Inspired by the unfiltered self-expression of artists + festival-goers, they began to create cool, affordable sunnies. Today, Quay is backed by a diverse global community of passionate fans looking to express their selfie in every situation.
Whether you want to Stay Shady in Quay sunnies or Practise Safe Specs in their blue light glasses, self-expression and confidence are Quay. Quay glasses give their community freedom to try on a new version of themselves on the daily, without breaking the bank—all sunnies + blue light glasses range from just $65 – 85 AU ($55 - $75 USD).
Utilising a distinctive marketing strategy and omnichannel distribution model to develop, market, and sell eyewear in 35 countries now available at over 4,000 points of distribution, including 11 company-owned Quay retail shops.
For more information, please visit www.QuayAustralia.com.au
Zsa Zsa Vella (DXD Agency)
+61 447 295 336
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FASHION THROUGH THE LENS OF CULTURE SINCE 2008. Multilingual Marketing + PR.