DC SHOES AND UTMOST CO. JOIN FORCES TO DROP A LIMITED LYNX OG

Huntington Beach, California | April 7, 2020

DC Shoes and Utmost Co. have come together to collaborate on a limited capsule featuring the Lynx OG — one of DC’s most iconic shoes. With Utmost branding and a shock of electric blue, this unique Lynx colorway shows what can happen when two unique brands join forces.

Inspired by DC’s history and the timeless aesthetic of early 2000s skate culture, the collection also includes four tees and three hats.

The DC x UTMOST Lynx collection will be available exclusively through Urban Outfitters (USA only) and DCShoes.com (Worldwide) on April 7, 2020.

About DC Shoes, Inc.

When DC launched in 1994, it was a profound disruption to the skateboarding industry—a juxtaposition of skateboarding, music, art, and streetwear with oversized confidence, style, and performance. DC established itself with groundbreaking product and an unmatched roster of team-riders who lived and breathed the brand ethos. DC helped shape modern collaboration culture by pioneering partnerships with the likes of Supreme FTP, Shepard Fairey, and Buscemi. DC continues to push the envelope by collaborating with bold brands like Utmost. @dcshoes

About Utmost Co.

Founded in 2011, Utmost Co represents all of the street subcultures from its hometown of Richmond, VA. Since opening its flagship skate shop in the Fall of 2014, Utmost has become a staple and an influence to people across the world who have come to know the brand and its founders. Having been influenced by so many scenes from hardcore to hip hop, or from fine arts to graffiti, Utmost Co provides a piece of sincerity to the evolving street/skate clothing market. @utmostco

Media Notes:

LYNX OG - USD $100 - EUR 120€ - GBP 97£ - AUD $149.55 - HKD 795 - CNH 795 - JP¥ 11,800

DC X UTMOST HAT (GREY) - USD $35 - EUR 34.99€ - GBP 32£

5-PANEL CAMPER HAT - USD $30 - EUR 29.99€ - GBP 27£

APPLE CORE SHORT SLEEVE TEE - USD $30 - EUR 29.99€ - GBP 27£

DC X UTMOST SHORT SLEEVE TEE - USD $30 - EUR 29.99€ - GBP 27£

Additional Reading:

THE NEXT NEW WAVE — UTMOST SKATESHOP

THE DC SHOES STORY - PART ONE

ENDS

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