GET THE LOOK: SCANDINAVIAN STYLE WITH MCINTYRE MERINO
Launching tomorrow (March 13th 2020), the latest collection from McIntyre Merino embodies one of this seasons most celebrated trends - Scandinavian style.
From lime green cable knits to chunky yellow cardigans, McIntyre's Autumn/Winter collection pays a colourful homage to the distinctive style sensibilities of nordic dressing, with a uniquely Australian edge thanks to the local Victorian origins of the merino wool used in all products.
MCINTYRE's A/W Collection is available March 13, 2020 until sold out, from mcintyremerino.com, NGV Design Store, Modern Classic Shop, Well Made Clothes and select retailers Worldwide including Japan’s Kagure, Loftman and Co and Shinzone.
McIntyre is a family affair, and the idea was quite literally born on the land. Ned and Raquel are married and, spent a year working at the family’s Victorian farm Glenoe upon their return to Australia after living abroad. During this time, the duo contemplated why, in a country where premium wool was in abundance, the majority of raw fibres are shipped overseas, only to be re-imported as fully finished fashion garments.
From everyday basics to statement coordinates, McIntyre's range of quality merino pieces are designed to be mixed, matched and worn throughout all seasons. Not only is this advantageous for the sartorially mindful consumer, its kinder to the planet too, thanks to the inherently sustainable quality of merino wool.
"With McIntyre, we set out to create an iconic Australian brand that champions the fact that in Australia, we grow around 90% of the worlds fine apparel wool. That's why at McIntyre, all of our garments are made solely with Australian Merino wool."
McIntyre’s distinctive approach has seen them picked up by prestigious retailers including Melbourne’s NGV Design Store, The Iconic, David Jones (online) and Well Made Clothes.
- MCINTYRE MERINO retails from $99 - $299.99 AUD
- All knitwear featured in campaign/lookbook imagery is McIntyre, other garments are stylists own
- All product available for stylist/media loans
- Campaign imagery available here
-Flat lay imagery available here
Creative concept: Raquel Boedo
Styled by: Raquel Boedo
Photo credits: Cricket Studios
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FASHION THROUGH THE LENS OF CULTURE SINCE 2008. Multilingual Marketing + PR.