TRAVEL IN STYLE WITH MCINTYRE MERINO

Five reasons why Merino should be on your packing list this holiday season

From luxe loungewear, light-weight t-shirts and 'basketball shorts' for the boys, McIntyre's Essentials collection is made for long flights to far-flung destinations and days spent exploring new and vibrant surroundings.

Here's five more reasons why you should pack Merino on your next getaway:

1. It's breathable

Merino wool fibres absorb large quantities of moisture vapour, before evaporating into the air. This makes Merino clothing extremely breathable and less prone to clamminess.

2. It's adaptable

In contrast to synthetics, Merino wool is an active fibre that reacts to changes in body temperature. So it helps you stay warm when the weather is cold, and cool when the weather is hot.

3. It's anti-wrinkle

At microscopic level, each Merino wool fibre is like a coiled spring that returns to its natural shape after being bent. This gives Merino wool garments a natural resistance to wrinkles. This means Merino T-shirts are great for traveling as you don't need to bring out the hotel room iron! 

4. It's odour resistant 

In contrast to synthetics, Merino wool can absorb moisture vapour which means less sweat on your body. Merino wool even absorbs the odour molecules from sweat, which are only released upon washing.

5. It's stain resistant

Merino wool fibres have a natural protective outer layer that helps prevent stains from being absorbed. And because Merino wool tends not to generate static, it attracts less dust and lint.

MCINTYRE's Essentials Collection is available now, from mcintyremerino.com, NGV Design Store, Modern Classic Shop, Well Made Clothes and select retailers Worldwide including Japan’s Kagure, Loftman and Co and Shinzone. 

Website: mcintyremerino.com

Instagram: @mcintyre_merino

MEDIA NOTES:

- MCINTYRE MERINO retails from $99 - $299.99 AUD

- All knitwear featured in campaign/lookbook imagery is McIntyre, other garments are stylists own

- All product available for stylist/media loans 

- Flat lay imagery is available here: https://dxd.media/32AbE93

PR CONTACTS:

AUSTRALIA - EUROPE - USA - UK

Zsa Zsa Vella

zsazsa@dxd.agency

+61 447295336

Download PDF
Download PDF
About DXD AGENCY

FASHION THROUGH THE LENS OF CULTURE SINCE 2008. Multilingual Marketing + PR.