90s CULT FAVE X-GIRL HITS UP DC SHOES FOR DEBUT SNEAKER COLLAB

Huntington Beach, California, August 25, 2019 - DC Shoes and X-girl are bringing it for the girls in their first-ever sneaker collaboration. Not one, but two styles of the Japan-exclusive women’s E. Tribeka drop online August 31.

Since the X-girl steez has always been to take inspiration from the guys and make it into your own thing, the E. Tribeka has been updated with a chunky platform sole. A holographic and white version pays tribute to the era from which the brand originates, and it’s freshly relevant for current streetstyle culture. Leaning towards a more everyday, everywhere shoe, there’s a blacked-out suede style with purple branding and a lower sole.

X-girl hit the scene in 1993, around the same time as DC Shoes. Founded by Sonic Youth co-singer and guitarist, Kim Gordon, and friend and stylist, Daisy von Furth, X-girl was birthed at a time when girl power and feminism was rightly having a moment. This movement grew even more powerful throughout Gordon and von Furth’s run of overseeing X-girl. The brand represented a group of females who pushed back against stereotypical gender roles, mainstream marketing, and popular opinion. They even created a 16-minute film starring a young Chloë Sevigny, which felt like a stylish artist version of a 90s skateboard video. A tone was so strongly set within the aesthetic, that when X-girl fell into the hands of Japan-based B’s International in 1998, there was every intention to keep the same vision alive.

X-girl was essentially for the girls who wanted the same clothes as the skateboarders and alternative boys, but customized into their own fitted silhouettes. Essentially, they started that whole cool-girl look. The brand wasn’t for the wannabes, or anyone faking it. There were no hidden agendas to turn girls into sexpots. X-girl was the real deal, and it still is.

DC Shoes and X-girl speak the same language in a sense. Both brands come from an era of testing limits and unapologetically speaking your truth. DC Shoes is based in Southern California, and the first X-girl store set up shop in L.A., despite its strong connection to New York City.

This collaboration is an ode to the come-up of both brands, paralleled in time, and to the Japanese audience who has kept X-girl thriving as the paramount femme influence it always was from start.

DC Shoes X-girl E. Tribeka Platform is available in Japan August 8 and on global DCShoes.com sites from August 31.

About DC Reserve Projects

DC Reserve Projects is a specialized fast lane for collaborations, quick-strikes and exclusive drops. Featuring bold new concepts, elevated materials, and innovative takes on iconic heritage styles, DCRP provides a platform for the brand to push boundaries and connect worlds. Reserve Projects will be available in select skate and streetwear retailers globally, as well as on DCShoes.com

About DC Shoes

Founded in 1994, DC quickly grew to become a leader in performance skateboarding shoes and a renowned action sports brand. Today DC stands as a global brand whose product line has expanded to include men’s, women’s and kids’ skateboarding and lifestyle shoes, apparel, snowboards, snowboard boots, outerwear, and accessories. 

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FASHION THROUGH THE LENS OF CULTURE SINCE 2008. Multilingual Marketing + PR.