QUAY TAPS CHRISSY TEIGEN FOR 2019 ‘EDUCATION IS QUAY’ CAMPAIGN
SAN FRANCISCO, August 15, 2019—Quay Australia, a leading global eyewear company, announces its next major campaign with model, activist, businesswoman, and viral social media personality, Chrissy Teigen. Introducing QUAY X CHRISSY, a full range of blue light glasses and sunglasses, now available online here.
Quay tapped Chrissy Teigen to be the face of the brand’s global Education is Quay campaign. The campaign settles the debate on how to pronounce the brand’s name (FYI—pronunciation is key) and heroes Quay’s blue light filtering glasses. The glasses feature lenses with Blue Light Technology to help block harmful light from digital screens that may cause symptoms like headaches, blurry vision, and loss of sleep, and the prescription-ready frames can be taken to an optometrist to be filled.
Regarding the partnership, Quay CEO Jodi Bricker commented, “We reached out to Chrissy because she’s a role model for authentic self-expression, with a huge range of dynamic roles—mother, entrepreneur, philanthropist, comedienne, entertainer—who pays it forward to empower millions of others across the globe.” Bricker adds, “When we’re looking at partners, it’s important to us that we’re aligning with people who share the passion and sense of confidence that’s so integral to our identity—and Chrissy has mastered that art over the years. We’re a brand with a large online presence, and it’s our responsibility to foster an open environment of self-expression for our community—online and out in the world.”
As part of the multi-deal partnership, the brand released a new collection—comprised of Quay’s best-selling frames in all-new, muted retro tones. Fronted by Teigen, the product assortment features everything from chic sunnies to blue light glasses—the new study and professional essential—in iconic, fan-favourite shapes, priced affordably at AUD $60-70 per pair.
“I’ve come across Quay a number of times over the years through friends, so when the opportunity to partner came up, it felt right. I love that they offer something so special that’s accessible to everyone—the product is beautiful, and the price point is inclusive,” said Teigen. “The blue light collection was such a natural alignment since I’m clearly spending a lot of time looking at screens.”
As a part of the Education is Quay campaign, Quay Australia is giving back to its community with a USD $100,000 donation this Spring. The company will grant 10 winners a USD $10,000 scholarship to use towards their university education. To enter—and to latter back to Quay’s mission of allowing their fans to express themselves through their glasses—students will be asked to share what self-expression means to them. “The scholarship component of the campaign is what brought it all together for me. The opportunity to give back and fund someone’s dream is such a special privilege, and I’m thrilled to be a part of that,” boasted Teigen. Scholarship applications will be accepted beginning August 15th and Teigen will help select the winners, who will each be notified in October.
To learn more about the Education is Quay campaign, and to shop the QUAY X CHRISSY collection, please visit www.quayaustralia.com.au
ABOUT QUAY AUSTRALIA
Quay Australia was born roadside on the festival circuit, soaking up good vibes and bold style. Inspired by the open community and unfiltered self-expression of artists and festival goers, Quay began to create cool, affordable sunnies to help fans express every side of themselves.
For over 15 years, Quay Australia has built a #QUAYSQUAD that is loyal, passionate and looks to the brand to make them stand out in the crowd and set the trend for their latest accessories. Quay seeks to give their community of-the-moment, fashion-forward eyewear at a collectible price point. Seen on countless celebrities and known for limited-edition influencer collaborations, Quay Australia is the go-to accessible brand for millennial men and women.
Quay Australia utilises a distinctive marketing strategy and omni-channel distribution model to develop, market and sell eyewear in 35 countries, with over 3,000 points of distribution, including 10 company-owned Quay Australia retail shops.
For further information, please visit www.QuayAustralia.com.au
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