Australian Footwear Retailer Accent Group Continues to Dominate with the Announcement of a Fun, Innovative e-Comm Destination for Kids.

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If you've ever experienced the displeasure of shopping for kids shoes while juggling a restless kid, toddler or baby, a pram and a tantrum or two, you will rejoice for Australia's new e-commerce site The Trybe - a footwear destination for kids aged 0 - 12 years.

Accent Group, Australian retail force and footwear specialists, announce the launch of their online store The Trybe, a new gender-inclusive e-commerce store built specifically for kids and with a fun, family experience in mind and offering Australia's most comprehensive selection of kids sneakers (including some exclusive brands).

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Everyone has heard the horror stories where children accidentally purchase $17,000 tractors or, $800 limited-edition JoJo Siwa posters while surfing their parents e-Comm sites. The Trybe team did too. So, while The Trybe is super-engaging and exciting for kids, it's also on lockdown to protect against accidental purchases! The Trybe has created individual shopping profiles (launching October 2018), so kids can search and save their favourite shoes but will never run up a $1500 bill on your credit card.

The design of The Trybe's website activates play and embraces individuality. Unique and convenient features like categorising product by Age Group and Size Range, rather than by Gender, means you can quickly and easily source the Vans Checkerboard for your daughter or a pink Adidas Shell Toe for your son.

Involving your kids in the shopping experience increases the likelihood they will love and wear the shoes. Remember those expensive, elegant, designer sneakers you bought because the store attendant told you that they were really popular with girls your daughters' age? SO-YOU-BOUGHT-THEM-BUT-SHE-NEVER-WORE-THEM (because she wanted the blue and yellow velcro strapped sports runners)?

The Trybe lets kids shop for themselves, creating wish lists of their favourite sneakers for their parents (AKA Trybe Champions) to review. The hassle of deciphering and converting shoe sizes is removed, parents can easily measure their kid's feet at home and shop across all brands in centimetre measurements.

The Trybe launches 20th of September 2018 and stocks Australia's most extensive range of sneakers for children age 0 - 12 years.  

Brands: Adidas, Asics Tiger, Bisgaard, Clarks Originals (exclusive to The Trybe), Converse, Dr.Martens, Genuins, Lacoste, Maison Mangostan, Melula, Naturino, New Balance, Nike, Palladium, Primigi, Puma, Skechers, Stance, Superga, Supra, Timberland, Vans, Veja.

Media Note: Free shipping will be offered on first purchases and on all repeat orders over $79.

High resolution photos can be found here:

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About Accent Group

Accent Group Limited (AX1) is a leader in the retail and distribution sectors of performance and lifestyle footwear with over 446 stores across 10 different retail banners and exclusive distribution rights for 10 international brands across Australia and New Zealand.

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