$1 Brain Freezes Just Became Lucrative

Slurpee’s annual celebration of fun and self-expression, Slurpee BYO Cup Day, takes no prisoners in encouraging creativity this year, throwing down with a $10,000 competition challenge.


On Wednesday February 28 Bring Your Own Cup into any 7-Eleven store, fill the vessel to the brim with frozen Slurpee deliciousness, and enter your cup photo or video on Instagram or Facebook using the hashtag #BYOCUPDAY. The top 10 most creative cups will each win $1,000.

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Slurpee BYO Cup Day has an international cult following due to participation from pop culture icons, and their Slurpee vessel selection has been diverse!

This year indie-pop duo Client Liaison, Byron Bay ratbags Skegss, and Sydney-based comic Becky Lucas are taking on the challenge to help spread the word. 


Need inspiration? How about a pineapple half? Why not use your housemate’s expensive organic dairy-free yoghurt tub? 1992 Under 16’s Trophy? Replica Marty McFly kicks? Those pink ice skates you’ve been hoarding all these years? Or, maybe you’ll slurp from something truly original and DIY your own.

Working on your six-pack? No worries. Slurpee Zilched Less Than 1% Sugar is available at every 7-Eleven store nationwide.


So c'mon, get out there and start making, shopping, or hunting for your wildest cup for Slurpee BYO Cup Day 2018.


EVENT NAME: Slurpee BYO Cup Day

COST: $1

DATE: Wednesday, February 28, 2018

WHERE: 7-Eleven Stores


Competition Details

Slurpee and 7-Eleven are rewarding the Top 10 most creative cups with $1,000. To enter, simply find your most creative cup and head in store to fill it up on BYO Cup Day, sharing a video or image via Instagram or Facebook with the hashtag #BYOCUPDAY. View Competition Terms and Conditions here.


Social Handles

·       Instagram @SlurpeeAus and @7elevenAus

·       Facebook @SlurpeeAustralia and @7elevenAustralia


About Slurpee BYO Cup Day

Slurpee invites customers to bring their own unique Slurpee vessel into a 7-Eleven store to fill up for just $1. Last year, over 100,000 Slurpers jumped at the opportunity to get cup creative and have fun with their friends. Started first in Australia in 2011, Slurpee BYO Cup Day has now become a worldwide Slurpee phenomenon. #BYOCUPDAY

About Slurpee

The original Slurpee has been the most famous frozen beverage for almost 40 years; an Australian icon enjoyed by generations. Slurpee fans love to pour and mix their own, tap the cup to fit more in, and get excited about the constantly changing range of now hundreds of

Slurpee flavours.


About Slurpee Zilched Less Than 1% Sugar

Slurpee and 7-Eleven offer a low sugar option called “Slurpee Zilched Less Than 1% Sugar”, an original and exclusive product not offered by the imitators.


About 7-Eleven

7-Eleven Stores Pty Ltd, Australia’s first choice in convenience, is a private company owned by the Withers and Barlow family. The company has a license to operate and franchise 7-Eleven stores in Australia from the US-based 7-Eleven Inc. The first Australian store opened in August 1977. Today 7-Eleven Stores Pty Ltd. operates more than 670 stores across Australia.


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