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Because Who Likes Monday Anyway?

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Don't like Mondays? New Era Australia is giving Melbournians the perfect excuse for a long weekend by throwing a mega Super Bowl LII Party on Monday, February 5 in Richmond.

From 9 am - 3 pm, friends and fans of New Era will congregate at iconic Richmond sports venue, The Sporting Globe and revel in the insanely infectious Super Bowl spirit. In case you hadn't noticed, the Super Bowl is fast-becoming a thing Down Under. Aussies may not be tailgating or playing beer pong on the regular, but the biggest game of the NFL calendar is getting them hooked, one down at a time.

American-inspired food, drinks and New Era merchandise will flow while the big game screens live throughout the entire venue. Share the game, iconic half-time entertainment, sports commentary and good times with a few hundred friends.

Hands-down this will be the best Monday you've had in a long time.


New Era Super Bowl LII Party.


Monday, February 5, 2018.

9am - 3pm.


The Sporting Globe.

288 Bridge Rd, Richmond VIC 3121.


Purchase tickets at www.sportingglobe.com.au/superbowl/richmond or follow @neweraaustralia on instagram to WIN tickets.


Since 1920, New Era has been hand-crafting the finest headwear in the world. Today, with apparel and accessories lines, the brand is a market leader rooted in sports and an influencer of street and lifestyle culture around the globe.

With over 500 licenses in its portfolio, New Era is the brand of choice in the worlds of sport, fashion, music and entertainment.  The Company is headquartered in Buffalo, New York, and its products are sold in more than 80 countries. For more information on New Era’s global offices and partnerships, visit www.neweracap.com and social channels @neweraaustralia.

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