QUAY AUSTRALIA TEAMS UP WITH KYLIE JENNER FOR A LIMITED-EDITION SUNGLASS COLLABORATION
MELBOURNE, June 28, 2017.
Melbourne-born Quay Australia, a leading eyewear company, announces a high-profile sunglass collaboration with pop culture phenomenon and entrepreneur, Kylie Jenner.
The QUAYXKYLIE capsule collection—comprised of 4 styles and 11 skus—will be available July 12th AEST at www.QuayAustralia.com.au and retailers worldwide for $75-$80 (AUD) each.
"We’ve found the perfect collaborator in Kylie. Her social influence is unparalleled and she is known for her dynamic style and edge that her followers want to emulate."
Kylie’s passion for style and design enabled her to have a hands-on approach with the capsule collection. The fashion and beauty entrepreneur personally designed the limited-edition sunglasses, alongside the world-renowned Quay Australia team. The collection reflects both Kylie’s own trendsetting style and the unique, bold designs Quay Australia is known for.
"I've been wearing Quay Australia sunglasses for a long time. I'm so excited to create my very own collection and share my love for the brand with my fans."
As one of the world’s most-followed people on social media, Kylie has amassed a combined following of over 175 million users and has an influence on everything from beauty to fashion. A dedicated campaign using #QUAYXKYLIE will be used to promote the collaboration on social media and in digital marketing efforts.
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Seen on countless celebrities and known for their influencer collaborations, the brand has a proven track record of success. Found in over 35 countries and 2000 retailers worldwide, Quay Australia sees the collaboration as a way to propel the business forward and target Kylie’s millennial fanbase. The partnership is in line with the company’s on-going strategy to expand its reach globally.
The carefully curated QUAYXKYLIE capsule collection features a diverse range of styles, including an oversized shield, sportswear-inspired aviators, petite cat eyes and minimalistic geometric frames. Each pair of sunglasses in the collection comes complete with a premium case and cleaning cloth.
For more information, please visit www.quayaustralia.com.au and follow @QuayAustralia.
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About Quay Australia
Quay Australia was born roadside on the festival circuit, surrounded by music artists and festival goers who inspired the brand to create notoriously cool, affordable sunnies for the nonconforming and freethinking. From dramatically oversized aviators to reflective lenses and
bold cat eyes, Quay Australia has become a favourite for individuals with fearless style, a carefree attitude and fresh perspective.
For over 12 years, Quay Australia has built a #QUAYSQUAD that is loyal, passionate and looks to the brand to make them stand out in the crowd and set the trend for their latest accessories. Seen on countless celebrities and known for limited-edition influencer collaborations, Quay Australia is the go-to accessible brand for millennial men and women that makes them feel like they are part of the in crowd.
- Australian PR Newswire will be distributed at 9am Thursday June 29.
- Samples are available on request after July 1.
- A limited number of media kits will be distributed globally in mid-July.
- Kylie Jenner is not available for interview.
- The #QUAYXKYLIE hashtag may not be published in print.
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